Heavy lifting no problem for LiftQuip

LiftQuip’s blend of industry experience and quality people holds the reliable South Australian company in good stead for its most recent Darwin expansion, Managing Director Mark Eberhard says.

Mark says having an experienced team with a clear understanding of crane and heavy lifting customer needs is essential for success – and LiftQuip embodies those aspects every day, he says.

“We have a really good team of people who understand customer requirements in the lifting industry, and I think that’s very important,” says Mark.

The company, founded in South Australia, specialises in the manufacture and supply of Lifting, Materials Handling, Height Safety and Load Restraint equipment, drawing from experience to help customers with their lifting needs.

LiftQuip has grown exponentially over the past seven years, today respected and recognised as being both technically capable and a valuable supply partner to the lifting and materials handling industry.

Mark says LiftQuip’s focus on customer service is key to delivering positive outcomes for both the business and the customer.

“Everything we do here at LiftQuip is quality-focused but equally as important to us is customer focus and having that real, personalised customer service,” Mark explains.

Mark says LiftQuip takes the “long game” approach with its customers to foster strong relationships within the industry.

“We’re in it for the long game; we like to foster relationships with the customers and really understand what they’re looking for in a supply partner.

We’re not just looking for that quick sale.

“We’re looking to grow a relationship and be part of the customer’s business for years to come,” Mark explains.

Mark also has a lot of trust in the 16 LiftQuip staff members across its Adelaide, Whyalla and Darwin branches to solve technical problems that the customer may present.

“It helps when you’ve got industry professionals that know what the customer requirements are. We get a lot of referrals from our customers who have had great experiences with us, which is a fantastic feeling and great recognition for the work that the team do.”

“We work with you to solve your problem. We work through what products or services you need, and take the hassle out of it,” says Mark.

Managing Director of LiftQuip, Mark Eberhard, is proud of the strong reputation the team has created for the business.
Image: LiftQuip

Fully Equipped

Founded on its three key pillars of Experience, Quality and Service, LiftQuip offers technical support in areas such as product specification, design, asset management, repairs, maintenance and testing.

LiftQuip personnel have been involved in the crane and lifting industry for a combined total of over 100 years, offering customers peace of mind through quality products, experience and personalised service.

The company provides a full-service offering, including On-site Inspection and Testing, Overhead Crane Servicing and Repairs and Height Safety System Installations.

Another form of testing where LiftQuip can help ensure the reliability and safety of equipment is through Non-Destructive Testing (NDT) on Wire Rope, a service that is offered through specialist business Crane Ropes Australia, a sister company to LiftQuip. CRA offers a full term of life service with wire rope, from supply, installation, ongoing maintenance, inspection and testing through to failure analysis Mark is proud of where the business – majority owned by he and his family – has got to so far.

“There is definitely a sense of pride seeing the business come from where it was when we started in 2017 through to where it is now,” he says.

Mark says he also enjoys the different aspects of his role at LiftQuip.

“I enjoy leading the team and growing the business and all the aspects that comes with the role; whether it be the sales, marketing, operations or quality, I just enjoy working across the whole of the business,” he says.

Excitingly for Mark and the team at LiftQuip, a new branch in Darwin has opened to further expand LiftQuip’s expertise into a new market.

“I think we can take our model of good customer focused service with quality products, driven by industry professionals, which I believe will translate over well to the Darwin marketplace,” he says.

“I spent six years in Darwin from 1998 to 2004, I met my wife in Darwin and have family up there, so there is a pretty strong connection with the NT.

“I am looking forward to the opportunities across the whole of the Territory” he says.

In the meantime, Mark is also excited for the future of the South Australian market and the role LiftQuip will play in that.

“I believe that the future is bright for South Australian industry,” he says.

“There are some really exciting projects coming up and I think that we will see a good platform be laid out for South Australia over the next couple of decades.”